Is Squarespace Good for Ecommerce Store in 2024?

squarespace by bharatlogic

Is Squarespace Good for Ecommerce Store in 2024?

At BharatLogic, we often encounter clients wondering “if Squarespace is a suitable choice for launching their online store.”

The resounding answer is yes. Squarespace emerges as a strong contender in the realm of ecommerce platforms, offering a plethora of user-friendly tools, visually appealing templates, and robust ecommerce functionalities tailored to the needs of small to medium-sized businesses.
When it comes to establishing an online store, Squarespace proves its mettle with its stylish and customizable templates designed to showcase products effectively. With the ability to tailor the layout and design to align seamlessly with your brand identity, Squarespace empowers businesses to create visually stunning storefronts that leave a lasting impression on customers.
Moreover, Squarespace boasts robust ecommerce features and an expansive inventory system, making it a worthwhile investment for businesses aiming to scale their online operations.”

From seamless order management to secure payment processing, Squarespace equips businesses with the tools they need to streamline their ecommerce processes and drive sales.
In this article, we take a close look at all the different features of Squarespace ecommerce. We’ll check out what’s good about it and what might not be so great, all to help businesses like yours decide if it’s the right choice for selling online. Our aim is to give you all the info you need so you can make the best decisions for your online business and really make the most out of using Squarespace.

What is Squarespace Ecommerce Platform? 

squarespace as an ecommerce platform

Squarespace Ecommerce simplifies the process of creating an online store, offering a comprehensive set of tools and features tailored for businesses of all sizes. This platform serves as a digital storefront, enabling businesses to showcase and sell their products or services with ease.
One of the standout features of Squarespace Ecommerce is its collection of professionally designed templates. These templates are not only visually appealing but also highly customizable, allowing businesses to create a unique and branded online presence effortlessly.
In addition to its intuitive design capabilities, Squarespace Ecommerce provides robust commerce features essential for running a successful online store. Businesses can easily manage their product inventory, add unlimited product listings, and optimize their store for search engines using built-in SEO tools. More on on-page SEO optimizations.
Moreover, Squarespace Ecommerce offers seamless payment processing through trusted gateways like Stripe and PayPal, ensuring a secure and hassle-free checkout experience for customers. It also includes features such as abandoned cart recovery, gift card functionality, and customer account management, enhancing the overall shopping experience.
Overall, Squarespace Ecommerce empowers businesses to establish and grow their online presence effectively. By combining user-friendly design tools with powerful ecommerce features, Squarespace enables businesses to create compelling online stores that drive sales and foster customer engagement.

Is Squarespace Good for Ecommerce Business? 

is squarespace good for ecommerce business

Squarespace is a great choice for ecommerce ventures. Its user-friendly interface, attractive templates, and robust features make it an excellent option for businesses looking to establish an online store. Here are the reasons why Squarespace is a great option for ecommerce:

  1. Integrated Marketing Tools: Squarespace offers a range of integrated marketing tools to help promote your online store. From email marketing campaigns to social media integrations, you can effectively reach your target audience and drive traffic to your website.
  2. Responsive Design: Squarespace templates are not only visually appealing but also responsive, meaning they adapt seamlessly to different screen sizes. This ensures a consistent and enjoyable shopping experience for users across desktops, tablets, and mobile devices.
  3. Customization Options: With Squarespace, you have extensive customization options to tailor your online store to match your brand identity. From customizing colors and fonts to adding your logo and branding elements, you can create a unique and memorable shopping experience for your customers.
  4. Inventory Management: Squarespace provides robust inventory management tools to help you keep track of your products, variations, and stock levels. You can easily add new products, update inventory quantities, and organize your catalog to ensure smooth operations.
  5. Responsive Customer Support: Squarespace offers responsive customer support via email and live chat to assist you with any questions or issues you may encounter. Their support team is knowledgeable and dedicated to helping you succeed with your ecommerce endeavors.
  6. Secure Transactions: Security is paramount for ecommerce websites, and Squarespace ensures secure transactions by using SSL encryption to protect customer data during checkout. This instills trust and confidence in your customers, leading to higher conversion rates.
  7. Scalability: Whether you’re just starting or already have an established business, Squarespace scales with your needs. You can start with a simple online store and expand it as your business grows, adding new products, features, and integrations along the way.
  8. Analytics and Reporting: Squarespace provides built-in analytics and reporting tools to track key metrics such as website traffic, sales performance, and customer behavior. This valuable data enables you to make informed decisions and optimize your ecommerce strategy for better results.
  9. App Integrations: Squarespace offers seamless integration with third-party apps and services to extend the functionality of your online store. Whether you need additional marketing tools, payment gateways, or shipping solutions, you can easily integrate them into your Squarespace website.
  10. Continuous Updates and Improvements: Squarespace regularly updates its platform with new features, improvements, and security enhancements to ensure that your online store remains cutting-edge and competitive in the ever-evolving ecommerce landscape.

In conclusion, Squarespace offers everything you need to build and grow a successful ecommerce business. Its user-friendly platform, stunning templates, and powerful features make it a top choice for entrepreneurs looking to thrive in the online marketplace.

Key Features of Squarespace Ecommerce 

key features of squarespace ecommerce

Squarespace, a highly regarded website builder and content management system (CMS), boasts numerous advanced ecommerce capabilities. Although the available features may differ based on the selected pricing plan:

  1. Selling Products: Squarespace Ecommerce enables you to effortlessly integrate an online store into your website. This feature empowers you to showcase your products with visually appealing images and create an engaging shopping journey for your site visitors.
    With Squarespace, you have the flexibility to add and organize a vast range of products, including physical goods and digital downloads. The platform’s intuitive interface facilitates smooth navigation for customers, allowing them to explore your offerings, add items to their shopping cart, and securely complete their purchases.
    Moreover, Squarespace equips you with essential tools for effective product management. These tools include inventory tracking, which helps you monitor stock levels and receive low-stock alerts. By staying informed about your inventory and orders, you can ensure a seamless shopping experience for your customers and efficiently manage your online store.
  2. Selling Services: In addition to physical products, Squarespace empowers businesses to sell services directly through their websites. This functionality caters to businesses offering appointments, consultations, or any other service-based offerings.
    Customers can easily book or schedule services directly through your Squarespace website, streamlining the booking process for both you and your clients. By providing detailed descriptions of your services, along with availability and pricing information, you can effectively attract and manage new customers through your Squarespace platform.
  3. Selling Subscriptions: Squarespace offers a seamless subscription-based selling feature, allowing businesses to generate recurring revenue effortlessly. Whether you prefer a weekly, monthly, or customized subscription model, Squarespace provides the tools to set up and manage subscriptions with ease.
    This feature is particularly beneficial for businesses offering membership services, subscription boxes, or regular digital content. With Squarespace’s subscription feature, you can establish a steady stream of income while providing ongoing value to your subscribers. Additionally, Squarespace offers a 14-day free trial, allowing you to explore and test all the platform’s features before making a commitment.
  4. Selling Digital Content: For creators, musicians, authors, or businesses offering digital content, Squarespace’s direct download functionality is a game-changer. You can effortlessly sell music, ebooks, software, or any digital product through your website.
    Customers receive their purchases via customized email links, ensuring secure and timely delivery of digital content. These links expire within 24 hours, providing added security while accessing their purchases.
  5. Product Merchandising: Squarespace equips you with powerful tools to effectively organize your product catalog and enhance merchandising. With intuitive features like drag-and-drop sorting, tags, categories, and visibility settings, you can present your products in a visually appealing and organized manner.
    Additionally, customizable product detail pages with multiple layout options further enhance the shopping experience for your customers, encouraging engagement and conversions.
  6. Product Subcategories: Organizing products into subcategories not only simplifies navigation for customers but also boosts your store’s search engine optimization (SEO) efforts. Squarespace automates the creation of category pages that are easily indexed by search engines.
    This ensures that your products are discoverable by a wider audience, ultimately increasing your online visibility and driving more traffic to your store.
  7. Shipping Labels: Squarespace offers a convenient solution by allowing you to purchase and print USPS shipping labels directly from the platform. This streamlines your workflow and saves you valuable time and money on shipping logistics.
    You have the flexibility to configure shipping options, including selecting different shipping carriers and setting up shipping rates based on factors such as product weight or customer location. Whether you’re a small business or a larger operation, this feature significantly enhances your shipping efficiency.
  8. Limited Availability Labels: Creating a sense of urgency in your online store can effectively drive conversions. With Squarespace, you can add Limited Availability Labels to products to inform customers of the current inventory level.
    As a merchant, you have control over when and how these labels are displayed, allowing you to strategically create urgency and boost sales.
  9. Discounts: Running promotions and offering discounts is a popular marketing strategy. Squarespace simplifies this process by enabling you to create automatic discounts that apply to entire orders, orders over a specific amount, or particular products.
    Additionally, you can offer free shipping as part of your promotional campaigns. To manage the use of discounts effectively, Squarespace allows you to limit them to one use per customer or set a total number of uses.
  10. Inventory Management: Efficient inventory management is crucial for maintaining optimal stock levels and avoiding stockouts or overstock situations. Squarespace simplifies this task with its user-friendly interface for inventory management. The platform provides quick views into your product variants and stock levels, ensuring you have real-time visibility into your inventory status.
    Moreover, Squarespace sends email alerts when your stock levels are running low, allowing you to replenish inventory promptly and prevent disruptions to your business operations.
  11. Checkout on Your Domain: Consistency and security are paramount in e-commerce, and Squarespace’s “Checkout on Your Domain” feature facilitates both aspects seamlessly. By directing customers to a secure checkout process on your own domain, you not only ensure a cohesive brand experience but also instill confidence and trust in your customers.
    This feature enhances your brand’s credibility and can help reduce cart abandonment rates, as customers feel reassured throughout the checkout process.
  12. Customer Accounts: Offering customer accounts can streamline the checkout process and foster stronger relationships with your buyers. With Squarespace’s Customer Accounts feature, customers can create accounts and sign in, enabling a faster checkout experience for repeat purchases.
    Additionally, customer accounts allow you to gather valuable customer data and preferences, enabling personalized marketing efforts and targeted promotions. By nurturing ongoing relationships with your customers, you can enhance brand loyalty and drive repeat sales.
  13. Squarespace Point of Sale: For businesses with both online and physical storefronts, the Squarespace Point of Sale (POS) feature offers added convenience and flexibility. With this feature, you can seamlessly conduct in-person sales using the Squarespace iOS and Android apps.
    By integrating a Square account and pairing a reader, you can accept payments securely and maintain synchronization between your physical and online inventory, customer information, and sales analytics. However, it’s important to note that this feature is currently only available for businesses operating within the United States.
  14. Sales Analytics: Making informed decisions is crucial for the success of your e-commerce venture, and Squarespace equips you with comprehensive sales analytics to facilitate data-driven insights. With Squarespace’s sales analytics tools, you can gain valuable insights into your business’s performance, including metrics such as revenue, order volume, units sold, and more.
    These detailed analytics empower you to identify trends, track the effectiveness of marketing campaigns, and optimize your sales strategies for continued growth and success.
  15. Tax Rates: Effective management of tax rates is crucial for the smooth operation of an ecommerce store, and Squarespace streamlines this process with its tax management feature. With Squarespace, you can easily configure tax rates for countries and regions where tax collection is required.
    The platform supports various tax systems such as VAT, HST, and GST, allowing you to comply with local tax regulations effortlessly. Additionally, Squarespace enables you to set prices inclusive or exclusive of tax and generate customizable invoices tailored to your business preferences.
  16. Commerce APIs: For businesses with unique integration requirements, Squarespace offers Commerce APIs, providing the flexibility to build custom integrations with third-party systems. Whether you need to streamline order fulfillment, manage inventory, or address other specific needs, Commerce APIs empower you to create bespoke solutions that align with your business processes.
  17. Import and Export Products and Data: Squarespace simplifies the process of transitioning from other ecommerce platforms or managing data efficiently with its import and export tools. You can seamlessly import existing products from platforms like Shopify, Big Cartel, or Etsy using .csv importers.
    Moreover, Squarespace facilitates the export of order data to .csv format, ensuring compatibility with accounting and spreadsheet tools. This functionality enables you to manage your data effectively and streamline operations across your ecommerce ecosystem.
  18. Shipping: Shipping is a critical aspect of ecommerce operations, and Squarespace offers robust shipping features to cater to your business needs. With Squarespace, you have the flexibility to set up various shipping methods tailored to your products and customers’ preferences.
    Whether you prefer flat-rate, weight-dependent, or carrier-calculated shipping options, Squarespace allows you to configure multiple shipping methods to accommodate different order types and destinations. Additionally, you can leverage shipping extensions to further customize the shipping experience for your customers.
  19. Gift Cards: Squarespace empowers businesses to sell gift cards, providing a versatile revenue stream and enhancing customer engagement. You can easily create and sell gift cards for self-use or gifting, offering customers the flexibility to introduce others to your brand.
    With Squarespace, users can customize gift cards with personalized messages and values, making them ideal for various occasions. Whether customers choose digital delivery or opt for physical cards, Squarespace ensures a seamless gifting experience.
    Gift cards serve as effective marketing tools to drive repeat business and attract new customers to your ecommerce store. Squarespace’s management tools enable you to track gift card balances and facilitate smooth redemptions, enhancing customer satisfaction and loyalty.
  20. Cart Abandonment Recovery: Cart abandonment is a common challenge for ecommerce businesses, but Squarespace provides a solution to help recover potentially lost sales. With its cart abandonment recovery feature, Squarespace automatically sends email reminders to users who have added products to their cart but haven’t completed the purchase.
    These automated emails are designed to remind customers about their abandoned items and encourage them to return to complete their purchase. Each email includes compelling product descriptions, images, and direct links back to the cart, making it easy for customers to pick up where they left off.
    To make these emails even more effective, Squarespace allows customization with engaging content and the option to offer discounts or promotions. By re-engaging customers who left without making a purchase, this feature can significantly increase conversion rates and revenue for your ecommerce store.

Pros and Cons of Squarespace Ecommerce 

pros and cons of squarespace


  1. User-Friendly: Squarespace offers an intuitive interface and drag-and-drop functionality, making it easy for users to build and customize their online stores without coding knowledge.
  2. Stunning Templates: The platform provides visually appealing templates that are mobile-responsive, helping businesses create professional-looking websites that attract customers.
  3. Comprehensive Features: Squarespace offers a wide range of ecommerce features, including product management, secure payment processing, SEO tools, and marketing integrations, all in one platform.
  4. Built-In SEO: Squarespace comes with built-in SEO tools, helping businesses improve their website’s visibility on search engines and attract organic traffic.
  5. Reliable Hosting: Squarespace provides reliable hosting services, ensuring that websites load quickly and remain accessible to customers at all times.
  6. 24/7 Customer Support: The platform offers 24/7 customer support via email and live chat, assisting users with any technical issues or questions they may have.


  1. Limited Customization: While Squarespace templates are visually appealing, they offer limited customization options compared to other platforms, restricting design flexibility.
  2. Transaction Fees: Squarespace charges transaction fees on sales made through its platform, which can eat into profits for businesses with high sales volumes.
  3. Limited Third-Party Integrations: Squarespace has fewer third-party integrations compared to other ecommerce platforms, limiting the ability to expand functionality with external tools.
  4. Pricing: Squarespace’s pricing plans may be higher compared to some competitors, especially for businesses with advanced ecommerce needs.
  5. Learning Curve: Despite its user-friendly interface, Squarespace may still have a learning curve for users unfamiliar with website building platforms, requiring time to get accustomed to its features and functionalities.

Overall, Squarespace ecommerce offers a user-friendly platform with stunning templates and comprehensive features, but businesses should consider its limitations and pricing structure before committing to the platform.

 Squarespace Ecommerce Pricing 

squarespace ecommerce pricing

Squarespace offers four pricing plans, but only three of them support ecommerce functionality. This means there are three plans that allow you to build an online store. The Personal plan, however, does not support ecommerce, as indicated below.

  1. Business Plan: This plan, priced at $23 per month, is suitable for small businesses starting with online sales. It offers limited e-commerce functionality and includes a 3% transaction fee.
  2. Basic Commerce Plan: At $27 per month, this plan is designed for businesses with expanding product catalogs. It provides features like unlimited product listings and does not charge transaction fees.
  3. Advanced Commerce Plan: Priced at $49 per month, this plan is ideal for larger e-commerce operations. It offers advanced features such as shipping options, abandoned cart recovery, and subscriptions, all without transaction fees.

Each plan caters to specific business needs and growth stages, ensuring that businesses can choose the one that best fits their requirements and budget.

Is Selling on Squarespace Easy?

Certainly! Selling on Squarespace is a seamless endeavor. The platform boasts a user-friendly interface meticulously crafted to streamline the process of establishing your online store. With its intuitive drag-and-drop tools, crafting visually captivating product pages becomes a straightforward task, empowering you to tailor every aspect to align with your brand identity effortlessly.

Moreover, Squarespace seamlessly integrates with leading payment gateways, facilitating secure and efficient transaction processing. Noteworthy is its responsive design, ensuring your store maintains its allure across all devices, from desktops to mobile phones.

In essence, Squarespace epitomizes simplicity in e-commerce, empowering businesses to effortlessly create sophisticated online storefronts and initiate sales operations with confidence.

Top Squarespace Ecommerce Templates In 2024

In 2024, Squarespace continues to offer a diverse selection of top-notch ecommerce templates designed to meet the evolving needs of online businesses. Here are some of the standout Squarespace Ecommerce templates:

  1. Brine: Renowned for its versatility, Brine offers a modern and clean design ideal for showcasing a wide range of products. With customizable features and flexible layout options, this template provides ample room for creativity and brand customization.
  2. Farro: Farro boasts a sleek and minimalist design, perfect for businesses aiming for a refined and elegant online presence. Its intuitive navigation and visually appealing product displays make it a popular choice among fashion, beauty, and lifestyle brands.
  3. Hyde: Hyde is characterized by its bold and dynamic layout, making it an excellent choice for brands looking to make a strong visual impact. With its immersive full-width imagery and customizable content blocks, Hyde offers a captivating user experience that encourages exploration and engagement.
  4. Mojave: Mojave combines sophistication with functionality, featuring a clean and contemporary design that puts the focus squarely on your products. Its flexible grid layout and minimalist aesthetic make it suitable for a wide range of ecommerce businesses, from artisanal crafts to high-end fashion.
  5. Pacific: Pacific stands out for its unique grid-based layout and immersive parallax scrolling effects. Ideal for brands with visually striking products, Pacific offers an engaging browsing experience that captures the attention of visitors and encourages them to explore further.

These are just a few examples of the top Squarespace Ecommerce templates available in 2024. Each template offers a distinct aesthetic and a range of customizable features, allowing businesses to create stunning online stores that reflect their unique brand identity and appeal to their target audience.

Also: How to start your own Ecommerce Business

 Squarespace Marketing Tools

squarespace marketing tools

Squarespace offers a variety of powerful marketing tools designed to help businesses drive traffic, increase conversions, and grow their online presence. Here’s an overview of some key Squarespace marketing tools:

  1. Email Campaigns: Squarespace’s integrated email marketing tool allows businesses to create and send targeted email campaigns directly from their website. Users can design beautiful email templates, segment their audience, and track campaign performance with detailed analytics.
  2. SEO Tools: Squarespace provides built-in search engine optimization (SEO) tools to help improve website visibility and rankings on search engine results pages (SERPs). Users can optimize page titles, meta descriptions, and image alt text, as well as access advanced SEO features like XML sitemap generation and canonical tags.
  3. Social Media Integration: Squarespace enables seamless integration with popular social media platforms, allowing businesses to connect their website to their social profiles and share content across multiple channels. Users can display social media feeds, add social sharing buttons, and track social engagement metrics.
  4. Analytics: Squarespace offers comprehensive analytics tools that provide valuable insights into website performance and visitor behavior. Users can track key metrics such as website traffic, page views, bounce rate, and conversion rates. Additionally, Squarespace integrates with Google Analytics for more advanced reporting capabilities.
  5. Abandoned Cart Recovery: With Squarespace’s abandoned cart recovery feature, businesses can automatically send targeted email reminders to customers who have abandoned their carts during the checkout process. These emails can help recover potentially lost sales by encouraging customers to complete their purchases.
  6. Promotional Pop-Ups: Squarespace allows businesses to create customizable pop-up forms to capture visitor email addresses and promote special offers, discounts, or newsletter subscriptions. Users can design eye-catching pop-ups with targeted messaging to engage visitors and drive conversions.
  7. Integrated Blogging: Squarespace’s integrated blogging platform enables businesses to create and publish high-quality blog content directly on their website. Blogging is an effective way to attract organic traffic, establish thought leadership, and engage with audiences on topics related to the business’s niche or industry.
  8. E-commerce Analytics: For businesses selling products online, Squarespace offers e-commerce analytics tools that provide insights into sales performance, product popularity, and customer behavior. Users can track revenue, order volume, average order value, and more to make data-driven decisions to optimize their online store.

These are just a few examples of the robust marketing tools available on Squarespace. By leveraging these tools effectively, apart from digital marketing services businesses can enhance their online marketing efforts and achieve their growth objectives. If you’re planning to create one for your company, BharatLogic can help you. 


Frequently Asked Questions (FAQs)

Yes, Squarespace is an excellent choice for e-commerce businesses. It offers user-friendly tools, attractive templates, and powerful e-commerce features that make it easy to create and manage an online store.

Squarespace supports a variety of payment options, including credit card payments through Stripe and PayPal. Users can also accept alternative payment methods like Apple Pay and Google Pay.

Yes, Squarespace allows users to sell digital products such as e-books, music, and software. The platform provides tools for securely delivering digital downloads to customers upon purchase.

Yes, Squarespace includes built-in SEO tools to help optimize websites for search engines. Users can customize meta tags, titles, and descriptions, as well as access advanced features like XML sitemaps and canonical tags.

Yes, Squarespace allows users to integrate their social media accounts with their website. Users can display social media feeds, add social sharing buttons, and share content across multiple platforms.

Yes, Squarespace provides comprehensive analytics tools that allow users to track website traffic, visitor behavior, and conversion metrics. Users can access detailed reports and insights to measure the effectiveness of their marketing efforts.

Yes, Squarespace includes an integrated blogging platform that allows users to create and publish blog posts directly on their website. Blogging is a great way to attract organic traffic and engage with audiences.

Squarespace offers a variety of support options, including live chat, email support, and a comprehensive knowledge base. Users can also access video tutorials and community forums for additional assistance.